Martin Daraz, a native of Scotland, has worked in the Scotch Whisky industry for over ten years with The Macallan and Highland Park distilleries and most recently as an industry consultant. Since moving to the USA, he has performed stand up comedy across the country and hosted numerous events with a blend of both humor and expert knowledge of Whisky. He has worked with companies and charities to host tastings for anything from 5 to 500 people. Martin has customized specific experiences for Disney, March of Dimes, Razorfish and Gilt to name a few. He has been quoted as an industry expert on Bloomberg News, CNN and within the pages of numerous publications. He is currently a guest lecturer at Stanford University's Graduate Business School. In 2017 he was named an Icon of Whisky, the industry’s equivalent of an Oscar.